ShepHyken
APRIL 30, 2024
For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. Siegel+Gale is a consulting firm that specializes in making brands simple. They’ve complicated their message.
Beyond Philosophy
OCTOBER 1, 2015
Of those surveyed, 38% of them said they would pay more for a simpler experience. Looking at data since 2009, the portfolio including the simplest brands outperformed the major indexes by 170%. The post Customer Experience: Keep it Simple Stupid appeared first on Beyond Philosophy | CX Consultants | Customer Experience.
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ClearAction
FEBRUARY 7, 2016
Why Customer Satisfaction Surveys are Not Customer-Centric article. Customer Survey Actions & Feedback to Customers BKM: Boeing, Motorola, Symantec. 1 2009 Customer Experience Maturity Monitor, Peppers & Rogers Group. 3 2009 Customer Experience Management Benchmark Study, Strativity Group. Employee Engagement.
TechSee
DECEMBER 5, 2017
According to Walker , a customer intelligence consulting firm, by 2020, customer experience will overtake price and product as the key brand differentiator for B2B. The NPS survey asks just one-question “How likely are you to recommend our product or service to a friend or colleague?”
ijgolding
OCTOBER 28, 2015
These are the things that participants don’t mention in surveys or focus groups. Traditional market research focuses on finding “truths” through asking hundreds of customers to fill out a survey or rate a service. Hellon is the leading service design consultancy in Scandinavia. They can prove to be more valuable than gold.
C Space
JULY 7, 2020
According to Gartner’s Annual CMO Spend Survey 2020 , “CMOs dismiss economic pessimism, as 73% expect COVID-19’s near-term negative impacts to be short-lived.” In fact, the majority of CMOs responding to this year’s survey believe the post-COVID-19 economic curve will be V-shaped. It’s unclear as to how long the audit might take.
Amity
JANUARY 13, 2016
Since 2009, the popularity of customer success has increased 800%. Survey them. Survey them -- via email or after a customer service call. Survey them -- via email or after a customer service call. They’ll make certain that the customer is happy, and set up to get the most value they can out of the product.
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