Create and Send a Net Promoter Score Survey to Measure Customer Loyalty
ProProfs Blog
MARCH 15, 2019
First introduced in 2004 by Friedrich Reichheld, Bain & Company , and Satmetrix , it has been widely accepted by all industries over the past decade. Based on their responses to this question, the survey takers are categorized into 3 broad categories: Promoters. How to Create an NPS Survey. They rate you as 9-10.
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