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Qualitative vs. quantitative research: What’s the difference?

delighted

Though the terms sound similar, qualitative vs. quantitative research are two significantly different data collection methods. Let’s take a look at the difference between qualitative and quantitative research, when to use each (or both), and how to gather the data sets effectively.

Surveys 78
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Taking The Pulse: HENRYs (High Earner, Not Rich Yet) Are Focused On Finding Ways To Prioritize Health And Wellness.

Maru Group

By Vik Sood, Senior Vice President, & Patrick Tillman, Senior Research Manager, Consumer Goods and Services | May 18, 2021. Using our proprietary software , Maru ran a three-day discussion with this niche group in the US. Stay tuned for upcoming articles, exploring unique business cases and highlighting Maru’s toolkit!

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3 Trends in CX, High-Impact Customers and PeopleMetrics Update

PeopleMetrics

We made our first acquisition late last year when the extremely talented team from the Center for Strategy Research (CSR) joined PeopleMetrics. We can help in three ways: Customer Experience Management – this is the core of what we do today with our software platform and supporting services.

B2B 90
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Close-ended questions: Definition, types, examples, and advantages   

delighted

Learn more about this in our qualitative vs quantitative research guide. That said, you might want some qualitative feedback to better understand the “why” behind your data. That said, you might want some qualitative feedback to better understand the “why” behind your data. You want a specific set of responses.

Surveys 83
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12 Advantages & Disadvantages of Questionnaires

ProProfs Blog

A questionnaire is a set of questions used for research to derive qualitative(open-ended questions) and quantitative(closed-ended questions) data. These tools allow you to create professional-looking questionnaires using ready-made templates and questions, reducing the expenses incurred on research and human resources.

Surveys 97
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HENRYs (High Earner, Not Rich Yet) Risky Lifestyles Are a Valuable Opportunity for Financial Services Companies

Maru Group

By Lesley Sloggett, Research Director, Consumer Goods & Services & Liz Miller, Vice President, Business Development | March 30, 2021. Maru’s Instant Qualitative platform allowed our team to efficiently gain meaningful detailed qualitative insights. A HENRY – a High Earner who is Not Rich Yet.

Finance 52
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Customer Perception: The Complete Guide

Fonolo

Over the last few decades, many researchers have proven this link between employee behavior, customer satisfaction and the monetary cost of toxic employees. Happier employees make happier customers One of the most prolific findings across our research was this: when your employees are content, your customers will be satisfied too.

Surveys 104