Listen to the Voice in your Customer’s Head
Beyond Philosophy
MAY 5, 2015
Why do we do what we do? The simple answer is because of our emotions. I often use the analogy in my presentations that emotions are like little voices in our heads. These little voices are in your Customers’ heads, too, and they are telling your Customers how they feel about their experience–and whether they are going to come back! Emotions are fundamental to Customer behavior in your experience, too, whether you are in business-to-consumer or business-to-business.
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