Omnichannel vs. Multichannel: What is The Difference?
REVE Chat Blog
APRIL 27, 2020
Many businesses face the challenges of understanding customer insights about their behavior or sentiments. They have a negligible idea about how the discovery happened and what are the customer actions across multiple interactions with your brand so that you can have better consistent engagement. Invesp says, “Companies with omnichannel customer engagement strategies retain on average 89% of their customers.” What is multichannel strategy?