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Watch A Great Emotional Ad That Is Critically Acclaimed

Beyond Philosophy

Sainsbury executives wanted to tell this story with as much historical accuracy as possible as they explain in their “ Making of our Christmas Ad ” video. They paid attention to specific details that were mentioned in the journals and letters of those who were there, 100 years ago this year. Follow Colin Shaw on Twitter @ColinShaw_CX.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

The element of content getting the most attention – and the greatest year-to-year rate of increase – is video marketing, aka rich video. Cisco anticipates that video will represent 70% of consumer Internet traffic by 2017, up from 57% now. And, video is an excellent, highly productive marketing tool. Why and how?

Marketing 231
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Unbelievable! Reviewers Blamed for Movie Flops!

Beyond Philosophy

Blaming someone else is a sure sign of a company that is inwardly focused instead of looking at ways to be more customer centric. Emotional Signature is one of the building blocks of a customer-centric strategy that leads to better customer experiences and greater value for a company.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Check out the video: I really love this video as it just shows the extent to which we are driven on autopilot by our habits (literally in this case). We know that we are, in the well-worn phrase, ‘creatures of habit.’

Marketing 418
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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

BusinessInsider.com just posted a great video that demonstrates this concept. We are naturally predisposed to follow a racetrack course of the supermarket. That means that our subconscious mind automatically sends us up and down the aisles at the grocery store.

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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

Here is also a video of Dan Ariely , author of “Predictably Irrational” and professor at Duke University who explains and provides more examples of Loss Aversion. So, for my ending I want to leave you with John Oliver’s video on Scottish Independence : Why did I include that?

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Top Truths Every Contact Center Leader Needs To Know About AI

CX Global Media

This can impact your customer’s loyalty in a very negative way. Enabling your customers to access your service as quickly as possible, increases customer loyalty. Get additional insights: 275: Annette Franz – Customer-Centric Leadership and Culture. 274: Tamara Ghandour: People-First Innovation.