Customer Satisfaction Surveys: Stop Guessing What Customers Care About
SEPTEMBER 3, 2017
What Matters to Your Customers? Do your customers care if call center agents address them by name? If you don’t know, you should definitely find out – especially if you are training and measuring agents on a specific behavior such as using the customer’s name a few times. How do we ask customers what they expect? By using Customer Satisfaction Surveys. Thanks to social media, we often know immediately when our customers are dissatisfied.