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Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

Listen to the podcast: You have a hidden impact on your return on investment for your customer experience management programs. This hidden impact kicks in between a given moment in your customer process and the customer behavior that results from it. Moving the needle toward that increase in value is what emotions do.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Using smells in your Customer Experience is olfactory marketing, and it works. Smell is one of the fastest senses to process, and it is connected directly to the part of the brain that processes emotion. Even in the Business-to-business environment when getting construction equipment serviced, what is the layout of the site?

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Top 5 Customer Service & CX Articles for Week of October 23, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Constructing Care: How Your Customers Know They Matter by Chip Bell (Forbes) It sounds like a broken record. My Comment: Do your customers know you care about them? Here are my top five picks from last week.

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

Now, when I say value, I’m talking about which emotions make people spend more money, and make people give you better Net Promoter Scores. These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). To listen in , please click here.

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5 Rules for Successfully Engaging With Senior Executives to Enhance your Career

Beyond Philosophy

We see senior executives all the time, usually trying to get them to invest more resources in training and enhancing the Customer Experience. I ask senior executives three questions about their Customer Experience. They are: What’s the experience you are trying to deliver? Rule #4: Be concise.

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Forget Everything You Think You Know. This is How to Create Loyal Customers

Beyond Philosophy

We bring this concept of the emotional bank account into our work in our global Customer Experience consultancy. For example, we did a lot of work for one of the world’s largest construction equipment companies. Surprisingly, we learned that they want an emotional relationship, too.

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