Beyond Philosophy

OCTOBER 28, 2014

You wait because you are “service” call, and all the agents are busy with “sales” calls. Naïve and Transactions companies like to transfer a call, or tell you how important you are while you wait to be answered…sometimes for a long time. Colin is an international author of four best-selling books and an engaging keynote speaker.

Customer Experience 300

Customer Experience Customer centricity Scripts Customer emotions 300

Beyond Philosophy

DECEMBER 22, 2015

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Marketing 231

Marketing Engineering Consulting Consulting 231

360Connext

AUGUST 23, 2018

Here’s my recommendation for how to show empathy for your customers. Don’t be afraid to get real when documenting customer emotions. It’s another thing to be full-blown frustrated as a customer. Empathy means acknowledging the experience AND emotion of a customer.

Journey mapping 77

Journey mapping Customer emotions Customer centricity Contact Center 77

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail.

Airlines 210

Airlines Entertainment Consulting Consulting 210

Beyond Philosophy

JUNE 11, 2015

The company doesn’t have, as a result, the ability to track, at household level, what customers are and aren’t purchasing in their stores. What Publix does, instead of loyalty cards, is try different alternative approaches to build sales. Some retailers do more than emphasize the sales and service fundamentals.

Airlines 274

Airlines Customer centricity Multichannel Sales 274

Callminer

AUGUST 6, 2019

Predictive Dialer: An automated calling system, typically used for sales. The number of customers is increasing at an alarming rate, and for the same reason more customers are opting for online premises for transaction and purchase. Having a comprehensive understanding of your customers is key to achieving core business goals.

call center software 140

call center software Best practices Call Center Interactive Voice Response 140

Beyond Philosophy

JUNE 17, 2015

In other words, consumers may shift back and forth from marketing to sales – and at their individual, emotionally driven whim. One important lesson that marketers have learned about content’s power (to attract or repel) is that it is far from linear.

Advertising 240

Advertising Engineering Analytics Marketing 240

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. But, there is little that is really new or trailblazing in this idea.

Airlines 360

Airlines Marketing Enterprise Advertising 360

Beyond Philosophy

JUNE 4, 2015

As a result of all of these changes, they saw a 50% increase in e-commerce sales where the omni-channel approach was in local markets where there was a physical location. Enhance the current experience with Customer-led innovation. Here’s what the CEO of DICK’S said about the Omni-channel approach: 3.

Customer centricity 353

Customer centricity Technology Marketing Customer Experience 353