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From a Lead to a Brand Ambassador: A Customer’s Journey

Etech GS

It’s clear that good old word-of-mouth marketing comes off as more genuine and persuasive, which is why it’s extremely important to wow your leads and nurture them into becoming first your die-hard customers and finally your brand ambassadors. But how will you do that? Amaze Them With Your Offer .

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Guest Blog: Exceptional Customer Support Is Fresh, Not Canned

ShepHyken

Here’s an upbeat case study. User lover blossomed: Moving from fans to brand ambassadors. We’ve seen case after case of frustrated-user turned satisfied-and-happy-fan turned knight-publicly-defending-our-honor against online critics. Still not sure? There’s more to look forward to.

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4 Customer Success questions you need to ask yourself

JustCall

First and foremost being that happy and satisfied customers are the best brand ambassadors for your company. Moreover, if you have your customer’s permission, you can compile all this information in a case study and use it to advertise your product on the web. Request them to work with you on a case study.

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How to Improve NPS: 6 Best Practices for Your CS Team

Totango

Brand ambassadors have used the Net Promoter Score (NPS) to get those answers for almost a decade. Strong scores could encourage you to take action in the form of upsell, cross-sell, and expansion campaigns , or by developing a customer case study or asking the customer to speak at an event.

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10 Best Ways to Use Video to Boost Customer Success

SmartKarrot

Look at this exemplary video by Basecamp that gives an overview of their software using a mini case study of how a company uses their product. Video creation has become essential to grow your business and convert your one-time prospects into brand ambassadors. To introduce new Launches – Products and Services.

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How to Optimize Customer Journey Stages to Deliver Consistent Value

Totango

But from the SaaS customer’s perspective, pre-sales and post-sales experience are all part of the same experience of your brand, and both figure into the customer’s decision whether or not to renew their subscription of your product. Case Studies. Email campaigns that are activated during the set-up stage of a free trial.

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5 Types of Customers and How to Approach Them (Pt1)

LiveChat

You can do this yourself or point him to a resource like a landing page or a case study that will do it for you. Take note and try to replicate that experience so that other customers can become your brand ambassadors. Give him a platform : You can help Larry spread the love and feature him in a case study.