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From a Lead to a Brand Ambassador: A Customer’s Journey

Etech GS

It’s clear that good old word-of-mouth marketing comes off as more genuine and persuasive, which is why it’s extremely important to wow your leads and nurture them into becoming first your die-hard customers and finally your brand ambassadors. But how will you do that? Amaze Them With Your Offer .

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The Benefits of Personal Branding at Work with Ana Lokotkova

Russel Lolacher

In this episode of Relationships at Work, Russel chats with personal branding strategist Ana Lokotkova on how defining who you are in the workplace will help you standout and improve your employee experience. And I really felt like they wanted to add a personal touch. In what way? It’s such a broad concept.

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Guest Blog: Exceptional Customer Support Is Fresh, Not Canned

ShepHyken

When our users ask how to combine photos in Photofox (our artistic photo editing app) or ask something as simple as how to change settings, we started attaching a personalized screen recording to accompany our explanation. Here’s an upbeat case study. User lover blossomed: Moving from fans to brand ambassadors.

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4 Customer Success questions you need to ask yourself

JustCall

First and foremost being that happy and satisfied customers are the best brand ambassadors for your company. Moreover, if you have your customer’s permission, you can compile all this information in a case study and use it to advertise your product on the web. Request them to work with you on a case study.

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How to Improve NPS: 6 Best Practices for Your CS Team

Totango

Brand ambassadors have used the Net Promoter Score (NPS) to get those answers for almost a decade. Strong scores could encourage you to take action in the form of upsell, cross-sell, and expansion campaigns , or by developing a customer case study or asking the customer to speak at an event. Maximize Your Resources.

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5 Types of Customers and How to Approach Them (Pt1)

LiveChat

You basically go from someone who either is just looking and not really thinking about making a purchase yet to a person that is a life-long fan of your brand and will always come back for more. You can do this yourself or point him to a resource like a landing page or a case study that will do it for you.

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Customer Success Is a Team Sport: Expert Guide to Playing It Well

SmartKarrot

Marketing teams need to create case studies that show customers how they can gain success. Your product is going to be your biggest brand ambassador. The concerned person is also responsible for obtaining customer feedback and delivering it to the product team. Another aspect of marketing is customer marketing.