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How to Optimize Customer Journey Stages to Deliver Consistent Value

Totango

But from the SaaS customer’s perspective, pre-sales and post-sales experience are all part of the same experience of your brand, and both figure into the customer’s decision whether or not to renew their subscription of your product. Case Studies. Email campaigns that are activated during the set-up stage of a free trial.

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How to Improve NPS: 6 Best Practices for Your CS Team

Totango

Brand ambassadors have used the Net Promoter Score (NPS) to get those answers for almost a decade. Strong scores could encourage you to take action in the form of upsell, cross-sell, and expansion campaigns , or by developing a customer case study or asking the customer to speak at an event.

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5 Types of Customers and How to Approach Them (Pt1)

LiveChat

You can do this yourself or point him to a resource like a landing page or a case study that will do it for you. Upselling your product to Dan is nearly impossible. Take note and try to replicate that experience so that other customers can become your brand ambassadors. Discount customer – Discount Dan.

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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

This means you must perform customer advocacy to ensure that the existing customers become your brand ambassador and promote your brand. Account managers do this by cross-selling or upselling more products to existing customers. Do not let your salespeople pressure current customers with upsells and cross-sells.

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