article thumbnail

The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast. The 5 Rules for Measuring and Managing Customer Emotions. Define which emotions drive the most value for you. Measure the specific emotions across the customer journey.

article thumbnail

Critical Steps To Ensure Your Program Is Not Seen as Something Soft and Fluffy

Beyond Philosophy

Journey mapping can be a tricky thing for organizations. Organizations often think that doing a journey map of their experience will be the answer to life, the universe, and everything. . If we think about why we do journey mapping, one of the big reasons is to alleviate blind spots within the team.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Key Benefits of Customer Journey Mapping

VocalCom

Taking the perspective of the customer is essential to understanding his experience with a brand. For this reason, many companies are using customer journey mapping to study the user experience and learn where improvements can be made. Here are five key benefits of customer journey mapping.

article thumbnail

5 Rules for Making Customers Feel ‘Cared For’ and ‘Valued’

Beyond Philosophy

Customer emotions are essential in Customer Experience. Being deliberate about which emotions your experience evokes is critical, too. Today, we will take a deeper dive into making your customers feel “Cared for” with the 5 Rules for Making Customers Feeling Cared For and Valued.

article thumbnail

Exposed: The 7 Questions Everyone Should Be Asking

Beyond Philosophy

In a webinar last Thursday, I revealed our seven strategic questions we developed over the past 15 years that can help you address your customersemotional needs. They include: What is the Customer Experience you are trying to deliver? Our first question helps you develop your Customer Experience program.

article thumbnail

The Critical Skills that All Customer-Facing Teams Must Have

Beyond Philosophy

It starts with understanding the customer journey and how they feel during the different moments of their experience. We enable this understanding through behavioral Journey Mapping , which we have discussed in the past. We added emotions for a couple of reasons, but one of them has to do with my wife.

article thumbnail

Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. If you enjoyed this post, you might be interested in the following blogs: How to Design Human Centered Experiences. Taking Journey Mapping to the Next Level.