SaaS customer retention best practices to maximize renewals
CustomerSuccessBox
DECEMBER 4, 2018
In the SaaS world, the customer-acquisition-cost (CAC) is high and the initial payment is peanuts compared to the lifetime value (LTV) of the customer. According to studies , the LTV value should be at least 3 times the CAC in order for your company to grow and be sustainable. Customer Retention Best Practices.
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