Beyond Philosophy

SEPTEMBER 15, 2015

He is the Head of Data Science (self-described as Chief Statistics Wonk) for Satmetrix , a company devoted to combining their software, data, and Customer Experience (CX) expertise to help organizations achieve Customer-Centricity. Please CLICK HERE to join us for the Webinar. The One Question To Ask When Making Decisions.

Banking 383

Banking Telecommunications Consulting Consulting 383

ClearAction

OCTOBER 16, 2019

It’s been proven that it costs 5X to 25X more to acquire customers compared to the cost of retaining customers. Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? Sales-centric management) is a continuous hamster-wheel that perpetuates complexity of managing expectations.

Customer Experience 59

Customer Experience Customer centricity Marketing Customer retention 59

Answer Dash

OCTOBER 15, 2018

One of my top takeaways from these discussions is the growing importance of formulating and managing marketing campaigns on a far more granular and customer-centric level. Prospects and customers need to be addressed through multiple touchpoints, using the appropriate content and delivered through the right channels at the right time.

B2B 76

B2B Marketing Customer Experience Benchmark 76

SmartKarrot

APRIL 23, 2020

There are various other names for customer success manager being used in the industry like Customer Success Engineer, Sales Manager, Customer Success Specialist, others. We notice there is decent overlap with account management, sales and customer support.

Management 10

Management Complaint resolution Customer retention Engineering 10

Satrix Solutions

SEPTEMBER 8, 2020

Another important payoff of the marketing department’s involvement in CX is a strong reputation as a customer-centric organization, which has differentiated them from others in the marketplace. This has led to a measurable impact on sales performance. Naturally, marketing can turn to Promoters for testimonials and case studies.

Marketing 78

Marketing Customer Experience Benchmark B2B 78

Talkdesk

JUNE 1, 2016

America Sales Solutions, LinkedIn. JASON : The pain in customer satisfaction sneaks up on you. The best thing is to argue for more post-sale support and argue to allocate more sales resources there. The later adopters want to see case studies and to see that it really works. Landing the “whale customer”.

Customer centricity 40

Customer centricity Marketing B2C Benchmark 40

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. They may have customer stories useful for customer journey maps.

Government 62

Government B2B Customer Experience Enterprise 62