Beyond Philosophy
DECEMBER 20, 2019
Customer emotions have a strong influence on your Customer Experience outcome. From our research in our global Customer Experience consultancy, we know that over 50 percent of experience is about how a customer feels. . Organizations don’t consider customer emotions enough. Training is key.
Beyond Philosophy
DECEMBER 19, 2016
Marcario’s post talked about Patagonia’s grants to environmental groups and then said, “Along with many loyal customers, the initiative attracted thousands who have never purchased from Patagonia before. We use tools like customer mirrors and emotional signature to assess the current customer experience and design a better one.
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PeopleMetrics
AUGUST 6, 2014
TD Bank made me cry today. Picture this: I’m at my desk in an open-office workspace, when a co-worker IMs me a video about TD Bank. I had previously written on switching from TD Bank to an online bank named Simple , so I’m interested, and I click the link. TD Bank, however, is trying to change that.
Beyond Philosophy
OCTOBER 29, 2014
So they offered the next group of participants $100 if they won vs. $50 to give away if they lost and as you can imagine more people took this bet. When they removed that benefit to replace it with another one, their customers were enraged and still talk with pain about that years later. Bank of America, Morgan Chase, etc.)
Beyond Philosophy
NOVEMBER 10, 2014
Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. That article also revealed that 85% of customers that had a good relationship with the bank increased their commitment.
Taylor Reach Group
SEPTEMBER 6, 2023
From checking bank balances in the 1980s to engaging in lucid conversations with AI chatbots in 2023, the core objective remains consistent: enhancing self-service capabilities. Follow Taylor Reach and Colin Taylor on LinkedIn at The Taylor Reach Group, Inc. and Colin Taylor.
Beyond Philosophy
JULY 5, 2015
We’ve seen many examples of companies that have, or created, these kinds of cultures and levels of value delivery: Zappos, SunTrust Bank, Wegmans, Southwest Airlines, IKEA, Virgin, Rackspace, Disney, Zane’s Cycles, USAA, Target, Ritz Carlton, IBM, QVC, Umpqua Bank, Costa Coffee, etc.
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