Beyond Philosophy
OCTOBER 5, 2017
For example, banks provide customers pens—on chains. Banks put the pens there to help customers, but the chain tells the customer’s’ subconscious, “We don’t trust you.” To be deliberate about the emotional CX, you should create a moment to moment map of your experience or what we call Behavioral Journey Mapping.
REVE Chat Blog
FEBRUARY 12, 2020
In this digital age, the banks and financial institutions need to be digitally transformed to deliver a consistent customer experience in banking whether it is online or retail. Banks functioning digitally have witnessed reduced costs and streamlined processes. What is customer experience (CX) in Banking? .
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PeopleMetrics
FEBRUARY 21, 2023
These interactions make up the customer journey. Businesses chart a customer’s progress through that journey with a customer journey map. Customer journey maps walk through the five phases of the sales funnel: awareness, consideration, conversion, loyalty, and advocacy.
Beyond Philosophy
JULY 16, 2019
One of the things that we do for clients in our global Customer Experience consultancy is what we call a Customer Mirror , which is where we have your experience as if we were a customer and then give you feedback on it. For example, the pens on chains in a bank that suggest customers are going to steal the pen.
Beyond Philosophy
AUGUST 1, 2019
When it comes to practical strategies you can take, we have developed some tools in our global Customer Experience Consultancy work to help you address the problems of implementing these theories. It starts with understanding the customer journey and how they feel during the different moments of their experience. Let me explain.
ijgolding
JULY 14, 2017
You are a lifelong customer of Locality Bank. Your parents took you in to the bank open your first account when you were a child, and you remember how you felt when a moneybox was presented to you as a thank you. Your dealings with the bank over the years have always been consistent, efficient and straightforward. Scenario 1.
Beyond Philosophy
FEBRUARY 28, 2016
In this post, we’ll address what this, prospectively, means to service groups in better understanding how to optimize this component of the customer journey. Not too long ago, a major high-tech company asked Beyond Philosophy to provide insight into our methods for journey-mapping their multi-channel customer service experience.
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