Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. Customer enablement empowers customers by giving them the resources they need to use your product successfully. Here we’ll walk you through the essentials you need to know to harness customer enablement to increase B2B and SaaS sales.

B2B 82

B2B SaaS Education Brand ambassadors 82

ShepHyken

AUGUST 11, 2023

This week, we feature an article by Nandini Sharma, marketing manager at ProofHub. She writes about how to listen to your customers with the goal of connecting. I am not here to talk about childish stuff like, “Listen to your customers.” Because everyone is doing it.

Customer retention 156

Customer retention SaaS Marketing Customer Care 156

ChurnZero

AUGUST 11, 2020

Did you know that 60% of SaaS companies reported a negative impact on customer retention and upsell deals due to the pandemic? Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. This is shocking. The second quarter of 2020 was chaotic.

Customer retention 97

Customer retention Chief Customer Officer SaaS Accountability 97

Nicereply

JUNE 18, 2020

Customer retention is the act of keeping customers engaged, creating customer advocates, and reducing churn before it happens. Imagine you never acquired another customer. Your sales team went home, and all you had left was your current group of customers. That’s where customer retention comes in.

Customer retention 125

Customer retention Feedback Surveys Metrics 125

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Price comparison engines.

Customer retention 63

Customer retention Advertising Engineering Upselling 63

Totango

JANUARY 26, 2021

Read on to learn what churn is, how an attrition analysis can help you pinpoint why you’re losing customers, and what steps you can take to prevent customer churn. What Is Churn Rate and How Does It Relate to Customer Retention? These are just a few examples of issues which can contribute to customer churn.

Customer retention 89

Customer retention Sales Marketing Big data 89

Totango

FEBRUARY 10, 2021

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. When your customers enjoy more value, your product adoption rates rise and customer retention rates go up. This promotes success for your company as well as your customers.

Customer retention 84

Customer retention Journey mapping Benchmark SaaS 84

Totango

AUGUST 12, 2020

Your customer signed on in search of value, and the quicker you can deliver that value, the more likely you are to build lasting relationships with customers. 5 Tips to Maximize the Customer Onboarding Experience. Is the customer too polite or uncertain to tell the whole truth? Choose the Right Customer Success Platform.

SaaS 87

SaaS Upselling Enterprise Best practices 87

JivoChat

NOVEMBER 22, 2021

Do you have a Software as Service (Saas) company and haven’t developed any marketing strategies yet? SaaS content marketing is an important part of conquering visibility and showing the importance of your service. . The importance of SaaS Content Marketing? 10 Saas Content Marketing strategies to implement.

SaaS 52

SaaS Marketing B2B Metrics 52

JivoChat

JULY 20, 2021

People have a lot of options these days, so if you don’t have good customer retention strategies , your business won’t be as stable or profitable. It costs five times as much to win a new customer as it does to retain an existing one. In this post, we’ll reveal why you should start focusing on customer retention and when.

Customer retention 52

Customer retention Gamification Education Self service 52

CSM Magazine

APRIL 13, 2021

If you want your SaaS startup to grow, you need to understand data and have solid marketing knowledge, all with the purpose of making your software more attractive to your target customers. In this article, we’re offering a list of all the components you need in order to scale your SaaS startup. Leverage Social Media.

SaaS 52

SaaS B2B Self service Analytics 52

ChurnZero

JUNE 17, 2022

An onboarding can look successful on paper, but if the customer doesn’t feel it was successful, then none of that matters. Use post-onboarding surveys (NPS, CES, CSAT) to confirm. Recognize and follow up on any individual customer’s concerns. Customer retention, churn prevention, all of those efforts start at the very beginning.

Metrics 98

Metrics SaaS Surveys Self service 98

ChurnZero

MARCH 3, 2022

As Customer Success professionals you might find yourself building out something completely new at your organization, or just trying to break the status quo on what’s been done in order to help drive growth and expansion for your SaaS organization. Top five Customer Success resources brought to you by ChurnZero.

SaaS 98

SaaS Customer retention Surveys Consulting 98

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 115

B2B Journey mapping SaaS Engineering 115

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

Totango

AUGUST 11, 2022

Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. Customer satisfaction and feedback surveys.

SaaS 105

SaaS Journey mapping B2B Feedback 105

ChurnZero

JUNE 17, 2022

An onboarding can look successful on paper, but if the customer doesn’t feel it was successful, then none of that matters. Use post-onboarding surveys (NPS, CES, CSAT) to confirm. Recognize and follow up on any individual customer’s concerns. Customer retention, churn prevention, all of those efforts start at the very beginning.

Metrics 52

Metrics SaaS Surveys Self service 52

ChurnZero

DECEMBER 28, 2021

A quick search of “y2k aesthetic” will litter your browser with articles on how to actually wear y2k fashion the right way. Top 10 Articles from 2021. Net Revenue Retention vs. Gross Revenue Retention: Explained. If you’ve ever asked yourself or others these questions, then this article is for you.

Finance 52

Finance SaaS Accountability Metrics 52

ChurnZero

MARCH 3, 2022

As Customer Success professionals you might find yourself building out something completely new at your organization, or just trying to break the status quo on what’s been done in order to help drive growth and expansion for your SaaS organization. Top five Customer Success resources brought to you by ChurnZero 1.)

SaaS 52

SaaS Customer retention Surveys Consulting 52

Nicereply

DECEMBER 20, 2022

The most valuable part of any survey is often not the score you receive. So we’ve rounded up a list of survey questions, including follow-up questions you can use in your next customer-facing survey to supercharge your results and drive impactful changes. What Types of Metrics Measure Customer Satisfaction?

Advertising 52

Advertising SaaS Metrics Surveys 52

ChurnZero

JULY 9, 2020

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. They have loyal followings and student-customers who proudly display their certifications on LinkedIn to not only show off their product proficiency, but also their brand affiliation. . “As

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

Totango

SEPTEMBER 13, 2022

A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. Having a playbook in place can help you deliver better results for your SaaS customers and yield higher satisfaction, retention, and revenue for your business. Optimize customer onboarding.

SaaS 86

SaaS Upselling Best practices Customer retention 86

ChurnZero

DECEMBER 29, 2020

9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. 9 Must-Have Integrations to Level Up Customer Success Software. 6 Dos and Don’ts for Improving Your Customer Onboarding.

SaaS 98

SaaS Chief Customer Officer Upselling Metrics 98

Amity

FEBRUARY 24, 2016

Issue 77 - Customer Success Articles that are Certified Classics (Part 3). How do we decide which articles are Customer Success Classics? Well, to become certified classic, an article must be written well, easy to read, and most importantly, feature great content. Get your free Customer Success Hero shirt!

Upselling 48

Upselling SaaS Best practices Customer retention 48

Totango

AUGUST 18, 2022

A Customer Onboarding Checklist for Successful CS Teams. A lot goes into crafting the ideal onboarding process for SaaS products. You need to clearly demonstrate the ins and outs of your software to ensure your customers know how to use it and how to employ it effectively in the pursuit of their enterprise’s unique needs and goals.

Journey mapping 92

Journey mapping SaaS Upselling Enterprise 92

Totango

MAY 6, 2021

What is customer retention ? We’ll discuss what customer retention means as a concept, as a strategy and as a metric. And we’ll offer an eight-step path to increasing customer retention by following best practices and leveraging the power of automation. What Is Customer Retention?

Customer retention 74

Customer retention Best practices Education Benchmark 74

Nicereply

JUNE 8, 2022

Here’s a clue: getting a new customer is 6-7 times more expensive than keeping an existing one. This article will look more deeply into customer lifetime value and why marketers value it so highly. What Is Customer Lifetime Value? Note that a customer lifespan is not the same as a traditional lifespan.

Advertising 52

Advertising Customer retention SaaS Feedback 52

SmartKarrot

JUNE 1, 2020

Customer retention is a critical component to the success of your business. It entails the maintenance of continuous business relationships with customers over an extended period. In this Article, we have revealed 8 quick ways to improve your SaaS customer retention rate. Value customer complaints.

Customer retention 10

Customer retention SaaS Surveys Sales 10

Nicereply

MAY 11, 2020

Even if you can somehow start filling the bucket faster, you’re still losing valuable customers. Patching up the hole (or improving customer retention ) means keeping more customers in the business bucket. A 5% increase in customer retention increases business profits by 25%-95%. for new customers).

Customer retention 115

Customer retention SaaS Metrics Surveys 115

Totango

AUGUST 28, 2020

A lot goes into crafting the ideal onboarding process for SaaS products. You need to clearly demonstrate the ins and outs of your software to ensure your customers not only know how to use it, but how to employ it effectively in the pursuit of their enterprise’s unique needs and goals. Why Optimizing Your SaaS Onboarding Matters.

SaaS 71

SaaS Enterprise Customer centricity Best practices 71

ChurnZero

JUNE 14, 2023

This article was originally published in Forbes. For subscription businesses, the focus is clear: retaining customers. Older research from Fred Reichheld of Bain & Company showed that, in financial services, “a 5% increase in customer retention produces more than a 25% increase in profit.” While 83.1%

Finance 52

Finance Surveys Sales Customer centricity 52

ProProfs Blog

NOVEMBER 9, 2021

Being in the pursuit of offering the best customer experience, you’ll eventually end up having the highest levels of customer satisfaction, which will act as the key differentiator between you and your competitors. It promotes customer retention and loyalty. What type of surveys do you wish to send?

Surveys 146

Surveys Feedback Metrics Customer retention 146

ClientSuccess

JULY 11, 2017

As SaaS organizations of any size can attest to, winning new clients is only half the battle. The real testament to a company’s product, culture, and employees is showcased in the success of its customers. For SaaS companies, it’s foundational that every single department feel dedicated to creating a culture of customer success.

SaaS 40

SaaS Finance Feedback Metrics 40

Totango

MAY 6, 2022

Customer health score is one of the fastest and easiest ways to assess whether your SaaS customers are satisfied with your product and brand. Here we’ll cover what you need to know about customer health scores. We’ll define customer health score, what metrics go into it, and what it tells you about customer accounts.

Best practices 116

Best practices Metrics Upselling Journey mapping 116

JivoChat

JUNE 20, 2023

Check the article to learn more about it. What Is Customer Churn? Customer churn can be defined as the number of customers who stop buying or using your company’s services in a period. If you don’t provide effective assistance to your leads and customers, hardly ever they will choose to buy from you.

Education 75

Education Customer retention Customer Support SaaS 75

ChurnZero

JUNE 12, 2020

When we represent our organizations, we want to generate more revenue with fewer resources,” explains Smartsheet in their article on calculating productivity. To find out if you’re prioritizing Customer Success productivity, let’s look at these common questions and answers. When should I add Customer Success Operations?

SaaS 80

SaaS Metrics Customer retention Analytics 80

Totango

MARCH 26, 2021

As the concept of the customer lifecycle has developed, understandings have changed under the influence of technology. If you search Google, you’re likely to find every other article giving a slightly different opinion. Some information is out-of-date, while some presentations give a partial perspective on the customer lifecycle.

SaaS 66

SaaS Best practices Upselling Education 66