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Making it Easy to Do Business the Way Customers Prefer

HGS

Think about the last time you booked an airline ticket or placed an order for a product. More importantly, these knowledge bases need to be integrated with multiple channels such as click-to-chat, CRM and email and the ability to update content must occur automatically in real-time. Chances are you completed those transactions online.

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What is CX (Customer Experience) and Why It’s So Crucial

Nicereply

Fast forward to the digital age, where technology and data analytics have rekindled the focus on individual customer experience. Southwest Airlines has set itself apart in the competitive airline industry through its commitment to customer experience. The personal touch started dwindling.

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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

An international airline that services over 280 destinations worldwide uses a social media tool for monitoring all its social channels, engaging back with its online communities, doing in-depth reporting, and tracking KPI metrics and agent performance. Airline Example of Customer Social Media Cost Calculation. Calculating Gains.

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Customer Service Problem-Solving Techniques: Critical Thinking

LiveChat

The good thing about it is that you don’t need to have Sherlock Holmes’ problem-solving skills but you still can develop analytical thinking. Let’s get back for a moment to the airline customer service example and let’s find out how the problem could be resolved if the agents were using critical thinking.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics.

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8x8 Launches Speech Analytics and Integration Framework

8x8

Herb Kelleher, the iconic leader of Southwest Airlines made an insightful statement about strategic plans: “We have a strategic plan. Speech Analytics for Contact Centers. With 8x8 Speech Analytics, automated speech-to-text transcription extracts valuable insights from these unstructured voice conversations. Analytics Features.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.