ProProfs Blog

DECEMBER 4, 2020

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix and chill? No, really.

Marketing 147

Marketing Customer Service Upselling Customer Support 147

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. Customers want to be able to reach a live person when they need assistance. The ad highlights how easy it is to open a checking account with your institution. .

Sales 308

Sales CRM Contact Center Customer retention 308

Pointillist

MARCH 22, 2018

JetBlue has in the past made as much as an additional $140million in revenue through its upsell program called ‘Even More Space.’. There are many such examples of B2C and B2B companies that are using upsell and cross-sell opportunities to generate profits. In this post, I take a detailed look at: What is upsell and cross-sell?

Upselling 71

Upselling Analytics B2B B2C 71

Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

ChurnZero

DECEMBER 15, 2021

Sales, Marketing, and Product teams can all benefit from having the answers to those sorts of questions. With this information, Sales teams can prioritize outreach to prospective accounts in these high potential industry segments that have shown the best product-market fit and have contributed the highest predictable revenue.

Sales 98

Sales Marketing Accountability Surveys 98

CustomerSuccessBox

DECEMBER 13, 2018

Upselling strategies can improve your upsell rate drastically, leading to the financial growth of the company. However, we need to start with the basics before we can learn about upselling strategies. What does Upsell exactly mean? Depending on your product, you may provide better features, more accounts, etc.

Upselling 40

Upselling SaaS Feedback Accountability 40

JustCall

FEBRUARY 28, 2020

Or, Are you looking for an Account Manager job description that can take you through your interview? Well, whether you yourself are going to take up the role of an Account Manager or you are looking out for hiring one. This blog post will give you a complete idea of an Account Manager job description.

Accountability 52

Accountability Management Finance Upselling 52

ChurnZero

APRIL 2, 2021

In this article, we look at how three teams that have a major role in shaping the customer experience – sales, product, and marketing – can use Customer Success software to level up their game and drive success. . How Sales Benefits from Customer Success Software. Get tighter industry focus. Give customers realistic timelines, every time.

Sales 64

Sales Marketing Surveys Accountability 64

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

Customer centricity 79

Customer centricity SaaS Marketing Enterprise 79

Totango

JULY 1, 2022

In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement. Other important loyalty metrics include subscription renewal rate , churn rate, upsell rate, and customer lifetime value.

B2B 107

B2B SaaS B2C Upselling 107

JivoChat

JUNE 9, 2021

Today’s world of digital marketing is robust and diverse. This means marketers have all kinds of resources at their fingertips and can connect with customers and manage relationships on a variety of channels. One technology leading the way online is chatbot marketing. What is Chatbot Marketing?

Chatbots 52

Chatbots Marketing Upselling Surveys 52

Totango

JULY 5, 2022

Effective, personalized, digital communications help build and maintain connections with your customers that can weather any storm. Make the Most of Upsell Opportunities. Make the Most of Upsell Opportunities. Upsells are the result of the growth a customer has enjoyed because of your commitment to delivering lifetime value.

Upselling 97

Upselling Accountability CRM Best practices 97

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This lets B2B businesses customize their operations for groups of customers with common characteristics or personalize them for individual clients. What Is B2B Customer Segmentation? Customer needs and wants.

Best practices 99

Best practices B2B Journey mapping Upselling 99

ClientSuccess

OCTOBER 2, 2019

We often hear the roles of Customer Success Manager (CSM) and Account Manager (AM) used interchangeably. The ultimate difference between a Customer Services Manager and an Account Manager is both in their area of concentration and how each target their customers. . Let’s talk about Account Managers first.

Accountability 47

Accountability Management Upselling SaaS 47

Totango

AUGUST 16, 2022

Identifying customers in the market for upsell offers and referral invitations. For example, you can use automated monitoring of client accounts to track user adoption rates. Highly active customers and satisfied users may be open to renewing and purchasing upgrades or additional upsell products.

Customer retention 98

Customer retention Upselling CRM SaaS 98

CCNG

OCTOBER 19, 2022

Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. Oracle, 2018) Optimizing customer experience is the most exciting opportunity for 19% of businesses, ahead of data-driven marketing that focuses on individuals (16%) and content marketing (14%). Only 8% of their customers agreed.

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

Education Services Group

JULY 28, 2019

You wouldn’t ask your accountant for help with child care. If you’re not sure where to start, remember that there are massive resources within your company: any sales, marketing, or support team worth their salt has done significant legwork on building out buyer personas, customer profiles, and addressable pain points.

Accountability 40

Accountability Journey mapping Marketing Upselling 40

SmartKarrot

NOVEMBER 3, 2022

Account Based Marketing: ABM and Account Based Selling: ABS, are both required to achieve growth and profitability targets. Defining Account Based Marketing and Account Based Selling. Understanding the relationship between Account Based Marketing (ABM) and Account Based Selling (ABS) is important.

Accountability 10

Accountability Marketing B2B Upselling 10

Totango

MARCH 29, 2022

With the ability to analyze data signals for changes in real-time, consistent, personalized engagement is possible, no matter how large the organization. How Mapping Customer Journeys with Data Helps Marketing + Sales Teams . Allow Automation to Scale Customer Engagements.

Customer advocacy 93

Customer advocacy Upselling Accountability Sales 93

ChurnZero

JUNE 15, 2023

Companies can use this insight to improve product offerings and make more informed decisions about product development, sales, and marketing strategies. It’s like I’m managing your account, but I’m not able to truly manage it at the same time because I don’t have that visibility into product usage.

Accountability 96

Accountability Upselling Analytics Metrics 96

ChurnZero

DECEMBER 7, 2023

With nearly 50% of their capacity spent on smaller accounts that accounted for around 10% of revenue, Smokeball ’s onboarding team felt overworked, and struggled to drive the most value during the onboarding process. Renewal / Expansion Hero: TruVideo Driving upsells and awareness with engaging in-app content.

Accountability 52

Accountability Upselling Sales Marketing 52

Totango

APRIL 4, 2024

I recently hosted a webinar with four leaders from our team to learn how they work together to bolster retention, expansion, and upsells as a truly unified CS and sales front. One tool that Katie finds helpful in her role is a RACI matrix that designates accountability to relevant stakeholders involved in a project, task, or decision.

Sales 89

Sales Upselling Accountability SaaS 89

CustomerSuccessBox

JUNE 24, 2022

It helps companies keep up with the accounts they’ve closed, and maintain, retain, and expand them. In order to keep your edge in a competitive market, CS has to be leveraged to nurture relationships with your customers. Through personalized renewal conversations, you can keep your customers as much as possible.

Upselling 52

Upselling SaaS Customer advocacy Metrics 52

JustCall

JANUARY 23, 2024

It consolidates all incoming messages from your business accounts into a single interface. It can show chats, emails, DMs, and even comments from the linked social accounts. You will not need to alternate between different accounts and chat threads. Accountability The WhatsApp Team Inbox provides transparency.

APIs 52

APIs Upselling Accountability Analytics 52

SmartKarrot

OCTOBER 5, 2023

Account mining, or the practice of deepening relationships with existing customers to upsell or cross-sell, is the gold standard for sustained business growth. Let’s delve into this strategic playbook to maximize revenue through account mining. Let’s delve into this strategic playbook to maximize revenue through account mining.

Accountability 10

Accountability Upselling Journey mapping Feedback 10

Babelforce

SEPTEMBER 8, 2021

This information is combined with touchpoints, customer goals, KPIs and team accountability. 2 Service personalization. Fact: you can’t personalize an experience you don’t understand. Journey mapping and service personalization fit together very neatly. 4 Better upselling. What are customer journey maps good for?

Journey mapping 98

Journey mapping Upselling Customer effort Personalization 98

JustCall

MARCH 29, 2022

With new conversation intelligence tools that enable reps to be proactive and aim at growing accounts rather than just minimizing churn, they’re becoming a force to reckon with in revenue operations. . Revenue generation, for the longest time, was exclusively a sales and marketing role. The Evolution of the Support Function.

Customer Experience 98

Customer Experience Upselling Coaching First call resolution 98

CustomerSuccessBox

JUNE 20, 2022

A customer succes software is specialized software that takes the customer data from your existing tech stack to provide you with a 360-degree view of your customers and their account health. Detect and Act on Upsell & Cross-sell Opportunities. Automate mundane tasks for Maximum Efficiency. Improve user onboarding.

Upselling 52

Upselling SaaS CRM Multi-channel support 52

ClientSuccess

NOVEMBER 2, 2022

Bridging the gap between customers and a product team is critical, from managing customer implementations to ongoing account maintenance. Keep tabs on customer satisfaction and account health. . Customer marketing efforts like thank-you gifts and recognition are a significant first step.

Customer retention 70

Customer retention Upselling SaaS Accountability 70

Quality Contact Solutions

AUGUST 20, 2021

Established by the American Institute of Certified Public Accountants (AICPA), the SOC 2 examination is designed for organizations of any size, regardless of industry and scope, by ensuring the personal assets of their potential and existing customers are protected.?SOC A-LIGN????.

Call Center 98

Call Center Telemarketing outsourcing B2C 98

Vcaretec

JUNE 6, 2022

We plan for the peak days , we have a rigorous process for both long-form customer support calls and 30-second quick-resolution calls, and we train our staff to identify upsell and cross-sell opportunities naturally during support interactions. Ensure that your agents are trained to spot upsell and cross-sell opportunities.

Customer Care 96

Customer Care Upselling Accountability Customer Support 96

Nicereply

MARCH 16, 2022

Some treat Customer Experience as a synonym to Customer Success, others see Success and Support as part of the CX team, and still, others prefer it reports into Sales as a way to increase upsells and renewals. During that time, we noticed that the live chat market was growing increasingly competitive. What a fantastic model!

Sales 111

Sales Customer Experience Upselling Self service 111

Global Response

JULY 3, 2023

Call centers aren’t just for solving customer problems and upgrading customer accounts: they’re essential channels to develop customer relationships and loyalty. Personalized and Customer-Centric Interactions Step 1: treat your customers like the valuable individuals they are. Personalization starts with understanding.

Call Center 62

Call Center outsourcing Customer centricity Upselling 62

ChurnZero

MARCH 4, 2021

New resources to help market-leading Customer Success platform expand its ecosystem, team, and product development capabilities. The investment will be used to support ChurnZero’s mission to drive Customer Success throughout subscription businesses, helping them to drive adoption, expand accounts, and fight churn.

Upselling 98

Upselling Accountability Marketing Metrics 98

Lumoa

APRIL 28, 2024

But how can you support your customers on all the different channels they reach out on and offer a personalized yet unified response? In your CX platform dashboard, you can see how your customers behave across all touchpoints and can personalize your interactions with them based on their behavior and preferences.

Feedback 83

Feedback Consulting Consulting Enterprise 83

Totango

JULY 19, 2021

In a 2021 survey performed by Totango, 43% of respondents reported spending more than 50% of their time working with marketing and 56% of respondents said they spend more than 50% of their time working with service and support teams. If you only check in with customers weekly or monthly, one representative can handle many accounts.

Upselling 123

Upselling Feedback Surveys Customer advocacy 123