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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. Product Usage – is the account above 80% license utilization with high usage across all features? The same holds true for our vendors. Bolster Benefits With Blogs, Resources, and Newsletters.

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6 Dysfunctions of Account Management …and how SmartKarrot helps address them

SmartKarrot

The case for a renewed focus on account management What is Account Management? Account management is the practice of providing customers with service, support and improvement opportunities to increase their consumption of a product or service and maximize retention, cross-sell and upsell opportunities within the customer base.

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Q&A: Customer Success Study Results Revealed

ChurnZero

Hoping to shed light on the current state of Customer Success and its influence within B2B SaaS organizations, ChurnZero along with ESG and Higher Logic, invited Customer Success leaders to participate in a survey to learn more about the top initiatives and issues facing this function today. Customer Success Around the Web.

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How Business Maturity Plays Into Your Expansion Strategy

Amity

At first, your goals may be to simply get some exercise. Many customers who use SaaS products follow the same path. This is an opportunity for SaaS companies because it lets them “land & expand” customer accounts as customers use more of your product to support their evolving business and corresponding objectives.

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Why Customer Lifecycle Management is Important for Enterprise Organizations

ClientSuccess

Customer success leaders can then measure and track these metrics against larger company benchmarks to build a better picture of overall customer satisfaction and health. As soon as an account transfers from ‘prospect’ to ‘customer’, the lifecycle begins and the customer success team is responsible for providing an exceptional experience.

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How To Capture Business Outcomes During a Quarterly Business Review (QBR)

CSM Practice

These include other solutions that your on-premise, SaaS, hardware, or service offerings can deliver to the clients. It should, at the very least, be done annually for a lower segment of accounts and quarterly for the more strategic accounts. To prevent churn, the CSM needs to be proactive to customer needs.

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How To Capture Business Outcomes During a Quarterly Business Review (QBR)

Squelch

These include other solutions that your on-premise, SaaS, hardware, or service offerings can deliver to the clients. It should, at the very least, be done annually for a lower segment of accounts and quarterly for the more strategic accounts. To prevent churn, the CSM needs to be proactive to customer needs.