You Don’t Have To Be Famous, Just Motivated: Anyone Can Influence Brand Behavior
Beyond Philosophy
MAY 24, 2016
A recent Keller Fay blog, for example, reported results from the 2016 Edelman Trust Barometer, an annual survey which measures the public’s trust in business, government, and institutions. These latest results show that 78% trust family and friends communicating on social media, compared to 49% for company executives.
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