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5 Top Customer Service Articles For the Week of July 25, 2016

ShepHyken

PieSync) Read all about why you have customer churn, why this metric is more important than customer acquisition, and what you can do to reduce it. The ideas seem slanted for B2C companies, but don’t think they wouldn’t work for any type of company. Why You Have Customer Churn and What You Can Do About It by Vanessa Rombaut.

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CX is the New Branding: Here’s What Enterprises Must Do to Adapt

CSM Magazine

Gone are the days where high-quality customer experience (CX) was the exclusive purview of B2C. In today’s rapidly digitizing marketplace, brand perception hangs largely on the ability to offer customers a convenient, effortless use of products and services – in the B2B space as much as B2C. Gal’s Bio.

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What’s the Job Outlook for Customer Success Professionals?

ChurnZero

To capitalize on this monumental growth, perhaps B2B SaaS should take a page from B2C subscription startups like HelloFresh, Birchbox, and Dollar Shave Club. billion in sales in 2016, up from a mere $57 million in 2011.” – McKinsey & Company, Thinking inside the subscription box. The largest such retailers generated more than $2.6

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How to Establish a Strong Service Culture Fast

CX Journey

Ron and I have been working on this topic for many years and are happy to report that the April issue of Harvard Business Review picked up our ideas and published a short piece in the Idea Watch section in the April 2016 issue. Traditional Approaches to Often Don’t Work! Ron Kaufman is the founder and chairman of UP! Your Service College.

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Do Customers Experience Your Internal Collaboration — or Lack of It?

ClearAction

Everybody owns our guiding principle of Client First, and everybody in the company owns the metrics associated with Client First.” ” This has led to creation of common processes and systems for B2B and B2C client groups, rather than separate endeavors. Business-to-Business Customer Experience Strategy for 2016 & Beyond.

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Remote Sales Tips| 19 Hacks for Remote Sales Success

JustCall

” This will depend on whom you’re selling to (B2C to enterprise), and what you’re selling. Also, goal setting, scripting and a focus on relevant sales metrics is important. Track Relevant Sales KPIs and Metrics. Be transparent and provide open data so that reps can unleash the full potential of sales analytics.

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The Best Customer Success Resources of 2016

Amity

The Best Customer Success Resources of 2016. Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. February 9-11 - SaaStr Annual 2016. May 10-12 - Pulse 2016 Conference.

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