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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

For example, consider the two emotions: anger and sadness. In my early work with Customer Experience , the Chair of Consumer Psychology in the UK told me that there were around 150 emotions, which all vary to some degree. As part of this exercise, choosing an emotion that drives value for your customers is essential.

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What Do The Pioneers of Customer Experience See for the Future: And What Should You Do About It?

Beyond Philosophy

I recently participated in a Customer Experience Day webinar with two other leaders in our field, Joe Pine and Lou Carbone. I learned a few things that I would love to share with you, and discussed on my most recent podcast , regarding where we are now with Customer Experience and, perhaps more importantly, where we are heading.

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Nudges: Make Sure Yours Work!

Beyond Philosophy

Per an article in the NY Times a few weeks ago about a review published in The New England Journal of Medicine back in 2005, as many as two-thirds of hospital admissions related to medication problems were the result of “noncompliance.” For example, the shirt example talks about how stores persuade us to buy more shirts than we need.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. When you consider all the resources organizations and individuals have put into customer experience and the voice of the customer, I wonder… was it worth it? Guess what? So, how can this be?

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5 Top Customer Service Articles of the Week 2-21-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Are Lifelike Digital Humans the Future of Customer Experience? My opinion is that this technology ups the customer experience related to lower-level needs. It also adds to the customer experience.

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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Townsend researches visual processing and visual design’s effect on customer behavior. Furthermore, in 2005 at the height of Apple’s existence, Townsend was clear that much of the brand’s popularity was due to its design, which was beautiful, intelligent, and simple—right down to the box it came in. .

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Designing Country Culture into Your Global Experience

Beyond Philosophy

It occurred to me that perhaps some of you have had something similar to your Customer Experiences in a different culture. Today, we will discuss how you can design a country’s culture into your global experience. But the underlying strategic goal of the experience is still the same. These are core emotions.