2002 Accountability Consulting Marketing 
Beyond Philosophy
DECEMBER 6, 2019
When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. Ensure that you take that into account when you make these decisions. However, once the market reached its saturation point, the companies realized they were losing customers pretty fast (called churn).
Beyond Philosophy
JANUARY 8, 2018
Having worked in Customer Experience since 2002, I may be too much of a purist. However, after probing further, I learned he was in market research a year ago and changed his job title. Many people jumped on the bandwagon and like my friend in market research, changed their job titles. I am apprehensive about my industry.
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Beyond Philosophy
JANUARY 16, 2018
A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” In part, he authors built on ambassadorial ideas expressed in two editions of The Customer Comes Second (1992 and 2002), by Hal Rosenbluth and Diane Peters.
Beyond Philosophy
NOVEMBER 20, 2015
I had it all: a big expense account, a big budget, and a big salary. A second journey to establish a consulting company based on Customer Experience. Since 2002, I have learned some truths about starting my own business. See the stories here , then write your own (use #BetheBoss in the post). I quit, of course!
Answer Dash
OCTOBER 15, 2018
Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.
Beyond Philosophy
JANUARY 7, 2016
This is gratifying for me because when I wrote about emotions for Building Great Customer Experiences back in 2002, everybody acted like I was mad. Understanding how customer behavior affects revenue, market share, retention, acquisition, etc., Thirteen years is a long time to be considered a madman! is essential.
Beyond Philosophy
JANUARY 7, 2016
This is gratifying for me because when I wrote about emotions for Building Great Customer Experiences back in 2002, everybody acted like I was mad. Understanding how customer behavior affects revenue, market share, retention, acquisition, etc., Thirteen years is a long time to be considered a madman! is essential.
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