What is Call Routing in a Contact Center?
Fonolo
JULY 6, 2021
Contact centers help customers get the information they need from a business while gathering valuable consumer insights through outbound and inbound communication. However, a contact center can’t function properly without effective, customizable call routing. What is call routing? Call routing ensures customers can access the information they need. The routing process directs incoming calls to specific people or departments within a contact center.
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