Remove Chief Customer Officer Remove Management Remove Metrics Remove SaaS
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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. SaaS businesses, meanwhile, benefit from predictable streams of recurring revenue.

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Four customer engagement strategies for SaaS companies

ChurnZero

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. Four customer engagement strategies Peter Drucker is attributed with saying “what gets measured, gets managed.”

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CSM from the Trenches: Mentors – Adam Kuznia, Chief Customer Officer, DataCamp

ClientSuccess

This series, now a community for frontline Customer Success Managers (CSMs), discusses trends, best practices, and advice that can help the frontline. From : Adam Kuznia , Chief Customer Officer. Ultimate Guide to SaaS Customer Success Metrics. Let’s get started with this week’s post!

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. The customer lifecycle is straightforward.

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. The customer lifecycle is straightforward.

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Customer Success is Changing: Top SaaS CEOs Reveal What’s Ahead

ChurnZero

What’s Next For Customer Success? Top SaaS CEOs Talk Compensation, Automation, and Investors. No one knows what the future holds (as 2020 has made abundantly clear) but that didn’t stop us from asking top SaaS CEOs what’s next for Customer Success. There’s much skepticism about NPS being a valid metric to rely on.

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The Rise of the Chief Customer Officer (CCO) as a Change Agent

SmartKarrot

When it comes to B2B SaaS organizations, there is a growing interdependency on the relationship between the change agent and key decision-makers. The role of CCOs as a change agent in B2B SaaS organization. Establish customer metrics to define the relationship with the existing customers.