Best practices Customer advocacy Journey mapping Management 
Education Services Group
JUNE 12, 2023
Not everyone does it exactly like this, but we’ve seen many a customer journey map in all our years helping businesses build them. While there is no universally accepted, one-size-fits-all model for the journey, we’ve divided it into the five stages that broadly fit CS best practices the most.
Education Services Group
JULY 5, 2023
Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. the part where we continue to strengthen our bonds with our customers well into the future. Loyalty – The story continues…forever? Who owns renewals?
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Education Services Group
JUNE 20, 2023
Now buckle up for the longest segment of your customers’ experience: Service. Continuing our series investigating all the stages of a customer journey map, I’m diving into everything that makes (or breaks) this chapter of the CX story. We’ve talked Awareness, Consideration, and Acquisition.
Education Services Group
JUNE 1, 2023
The customer journey map is a wonderful tool that’s a critical component of operationalizing your Customer Success capabilities. This might involve assistance from team members outside of Sales, like value consultants, solution engineers, partner business managers, and – yes – CSMs.
ClearAction
FEBRUARY 26, 2015
Customer Experience Journeys: Map for Actionability. How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them.
ChurnZero
JUNE 27, 2023
In my view, an effective digital customer success strategy has four key steps involving: Customer data Customer segmentation Automation A customer journey map 1. Subjective external: NPS, customer satisfaction scores (CSAT), customer advocacy and perceived return on investment (ROI).
Totango
DECEMBER 6, 2021
Older approaches viewed the customer journey from the perspective of the seller, visualizing the customer experience as a linear progression toward sales conversion using the image of a funnel channeling prospects toward sales. At each stage in the flywheel journey, desired success outcomes can be defined.
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