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5 Top Customer Service Articles of the Week 10-24-2022

ShepHyken

My Comment: This article is actually an interview with PwC Customer Transformation Leader George Korizis. While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared. Why Do Customers Love Certain Brands? by Dan Gingiss.

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The Age of Online Communities: How to Create Branded Communities and Why You Should Bother

CSM Magazine

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. Growing Customer Retention.

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Top 5 Growth Marketing Strategies for SaaS Products

SmartKarrot

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products.

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5 Secrets that Customer Retention Specialists Don’t Want You to Know!

SmartKarrot

Ever since the boom of the SaaS industry, customer retention has become the top-most priority for business owners as they realized the immense benefits of it. Customer retention specialist is the new breed of professionals who are being specifically brought on board to tap on the opportunities that lie behind customer retention.

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Customer Success Management: An Essential Guide

JustCall

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. Customer churn is an important customer success metric.

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What is customer satisfaction?

Freshcaller

Then there’s also the fact that there is more to living than breathing, pumping blood, or metabolism — relationships, money, happiness, firefighting at work, politics, cat videos, pizza… All these make crafting a singular definition for life somewhat tough. Defining customer satisfaction is no different.

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Types of Customer Service: 8 Ways You Can Improve Your Customer Experience

JivoChat

A further benefit of proactive customer service is that it improves customer retention and loyalty. Customers would rather spend their money with a company that goes out of their way to meet their needs preemptively. In doing so, you can stand out from the competition and keep customers interested. Source: Adobe.