B2C Customer centricity SaaS Study 
Totango
FEBRUARY 11, 2022
Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.
JivoChat
FEBRUARY 17, 2022
Developing strategies to learn how to sell SaaS B2B can be challenging. The selling plan can’t be the same as one that is made for the B2C market (business to consumers). . The SaaS (Software as a Service) area also has particularities that need to be taken into consideration. Know Your Target Audience. Offer Free Trials.
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delighted
SEPTEMBER 8, 2021
We sat down with Michael Bair, SVP of Customer Experience at FIGS to learn how his career learnings helped him build a flourishing CX program at the leading direct-to-consumer healthcare apparel and lifestyle brand for healthcare professionals. Read the full FIGS case study here. I was lucky enough to take a non-traditional path.
Lumoa
FEBRUARY 9, 2023
The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. The situation when B2B CX was very distant from B2C CX has been rapidly changing.
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy.
JustCall
APRIL 5, 2023
The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. What is customer success software, and why use it?
TechSee
JANUARY 25, 2023
Most field service departments operate in a highly competitive and customer-centric marketplace. Rick has more than 15 years experience in B2B and SaaS software marketing across a diverse group of start-up, growth stage and enterprise companies. Philips partners closely with their customers to transform healthcare delivery.
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