ShepHyken

OCTOBER 24, 2022

My Comment: This article is actually an interview with PwC Customer Transformation Leader George Korizis. While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared. Who doesn’t want their customers to love them?

Customer Service 131

Customer Service B2C B2B SaaS 131

inSided

OCTOBER 2, 2019

So we're clear: The need to facilitate effective customer self-service, in B2C and B2B organisations, is a non-negotiable. That said, it's fair to say that it becomes even more critical in B2B SaaS companies, where increasing customer engagement, and retention, are (or should be!)

Self service 67

Self service B2B SaaS Gamification 67

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products.

SaaS 12

SaaS Marketing Upselling Engineering 12

SmartKarrot

MAY 28, 2020

Churn rate is the rate of customers or revenues lost by a company in a given time period. It is a common belief in the SaaS industry that the acceptable SaaS churn rate benchmarks is around 5% annually. It means that out of every 1000 customers if 50 customers are leaving your business then it is still acceptable.

Benchmark 10

Benchmark SaaS B2C B2B 10

SmartKarrot

MARCH 15, 2022

In SaaS companies, the growth strategy is extremely important. There is a change in how things work from the onboarding process to prospects and customers. A great customer experience is now imperative in the business world. SaaS companies like Zoom, Netflix, and Slack offer a great product experience. Bottom Line.

Sales 10

Sales Marketing SaaS Customer retention 10

LiveChat

APRIL 20, 2016

SaaS companies use it to check if their user base grows and if users see value in the software. If you want your subscription-based business to grow, the number of customers you get every month needs to be higher than the number of customers you are losing to churn. 70 customers left during those 31 days.

Metrics 50

Metrics B2C Accountability B2B 50

Amity

FEBRUARY 2, 2016

Communicating your customer's successes can be one the strongest marketing approaches there is. Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. McKinsey & Co. The best part?

SaaS 80

SaaS Education Customer retention Sales 80