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Customer Centricity Masterclass with Doug Leather

Peter Lavers

Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”. Not getting ‘too clever’ with analytics (c.f. What ‘obsessing’ about the customer meant? Do we “earn the right to be the customer’s first choice?

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12 Top Choices to Read and Follow over the Holiday Season

Peter Lavers

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C.

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Peter Lavers named as a Top Customer Service Influencer

Peter Lavers

This list features influencers who are contributing to the customer service industry in an outstanding way. Peter has received numerous “top influencer” accolades in related subjects (analytics, digital, AI, etc.), Please get in touch if you’d like to engage Peter to add value to your customer service or experience programme.

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Advance from Personalization to Customer Journey Orchestration

Pointillist

In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. What is Customer Journey Orchestration? Customer expectations for personalization have evolved immensely.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. What is the difference between B2B and B2C? Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers.

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ChurnZero’s 10 Customer Success Leaders to Watch in 2019

ChurnZero

Leading a team of innovators and experts in their Customer Success, Professional Services, and Support organization, Amanda’s goal is to ensure that every customer optimizes the business impact of Lucidworks search and analytics deployments. “My A role in which she oversaw implementation at several banks and mortgage lenders.

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Women of Influence: The Top 25 Innovative CX Leaders

Netomi

Describing the structure of the DoorDash Customer Experience (CX) team in an interview with Forrester, she emphasized the importance of multiple teams working together to combine their knowledge and insights. “ She has previously held marketing and CX roles across various industries, including life insurance, banking and hospitality. .