Customer Guru

AUGUST 21, 2018

Martha is the co-founder of CX Speakers LLC, a company that trains and educates and trains B2B and B2C companies in enhancing customer relations and increasing customer engagement. She is a world-reknowned author, professional speaker and a customer experience consultant. Martha Rogers Follow @martha_rogers.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

Kayako

JULY 30, 2018

Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy. Generating content that is initiated from what customers do and say is powerful.

Marketing 50

Marketing Customer Experience Customer centricity B2C 50

ChurnZero

JUNE 28, 2019

A customer who lacks a product fit is less likely to be upsold or renewed. Poor Fit Customers Aren’t Advocates: As with B2C consumers, B2B buyers are more likely to share an unsatisfied experience versus a positive interaction. In today’s hyper-competitive world, customer advocacy is more essential than ever.

B2B 49

B2B B2C Entertainment Customer advocacy 49

Influitive

AUGUST 3, 2015

If prospects consider online information and opinions from peers as two of the most vital sources of information when starting the buying process, then marketing and sales teams need to leverage their customers to generate social proof for their product. The days of social media being a B2C-only marketing tool are long gone.

B2B 66

B2B Marketing B2C Education 66

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. Monetary Linkage Between Customer Experience, Loyalty Initiatives, and Advocacy Behavior.

B2C 341

B2C B2B Wireless Customer centricity 341

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Amarachi Ogueji. Sign up for our newsletter. contact-form-7]. Disha Gosalia. Kellie Capote.

Chief Customer Officer 21

Chief Customer Officer Coaching Customer centricity SaaS 21

Nicereply

SEPTEMBER 2, 2020

Customer relationships are no different. Whether you’re in a B2B or B2C marketplace, at the end of the day, you’re living in an H2H world…. And that’s where the importance of customer satisfaction comes in. . Building relationships with customers. Building relationships with customers. human to human.

Airlines 126

Airlines Morale B2C Feedback 126

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. In the B2B world, the customer experience is crucial for businesses to differentiate themselves in a crowded market. This should be made clear in pre-sale conversations with customers. Then comes the adoption stage.

B2B 10

B2B Accountability Brand ambassadors Customer advocacy 10