Advertising Banking Customer centricity Personalization 
Beyond Philosophy
JULY 5, 2015
In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.
Pointillist
SEPTEMBER 10, 2020
Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. What is Customer Journey Orchestration?
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CSM Magazine
JUNE 7, 2021
Real-Life Customer Experience Vs Digital Customer Experience: Customer experience covers all the aspects of the interaction between the customer and the company, whether it’s the experience the customer went through in your store or if he undergoes it through digital means. Brand’s Awareness.
TechSee
SEPTEMBER 21, 2021
In 2010, there were 105 million customers with pay-TV; today eMarketer estimates that there are 74 million paying households and expects that number to drop another 10 million by 2023. Negative customer service perception. In addition, cablecos can use their subscribers’ data to boost their advantage with advertisers.
Pointillist
MARCH 20, 2020
By Stephanie Ventura Customer-centric enterprises are increasing their investment in technologies that enable teams to measure and improve CX, while achieving key business outcomes such as maximizing customer lifetime value, reducing costs and more. But, too often, customer data is locked in silos.
ijgolding
AUGUST 18, 2015
Although I recognise I may not be your average ‘customer’, a lot of the things that bug me, also bug others. For example, it is very common for me to be shopping in a supermarket and see a brilliant ‘deal’ being advertised on a special display. You may be wondering why I am blabbering on about tinned tomatoes!
Beyond Philosophy
JULY 4, 2016
It is having most impact, and will likely continue to do so, in traditional industries such as retail banking. Digital innovation in banking can be seen in the transformative way people transact and organize their finances. Can act in real time, responding to advertising or incentives. Let’s begin there. Brand Equity.
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