Accountability Banking Consulting Customer emotions 
Beyond Philosophy
MARCH 17, 2022
So, if you are not managing the emotional side of your experience, then you are not giving yourself any room for loyalty to form. . Make a Deposit in the Customer’s Emotional Bank Account. We bring this concept of the emotional bank account into our work in our global Customer Experience consultancy.
Beyond Philosophy
DECEMBER 19, 2016
Buying becomes an intuitive, emotion-based decision, and customers can then use durability and high quality to justify spending extra money to buy Patagonia or King Arthur instead of a less expensive brand. We use tools like customer mirrors and emotional signature to assess the current customer experience and design a better one.
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COPC
APRIL 1, 2024
In our consulting work, we have seen a dramatic increase in organizations deploying these virtual guides for self-paced, continuous training sessions. Bot-Based Training Perhaps the most notable trend we’ve seen in our consulting work is the emergence of bot-based training systems.
Beyond Philosophy
OCTOBER 29, 2014
When they removed that benefit to replace it with another one, their customers were enraged and still talk with pain about that years later. The loss aversion was in effect as well when several major US banks (e.g. Bank of America, Morgan Chase, etc.) This led to a large public revolt and forced the banks to axe their plans.
Beyond Philosophy
OCTOBER 6, 2015
Banks lied to us, nearly crashing the world economy and causing the Great Recession. I had thought the banking crisis was the pinnacle of organizational stupidity but then last week we hear Volkswagen (VW) lost 30% of their value. which accounts for only about 6% of global sales for the brand.
Beyond Philosophy
JANUARY 26, 2015
If you enjoyed this post, you might be interested in the following blogs: The Draining of Target’s Emotional Bank Account. 4 Ways to Gain Customers’ Trust in Data Security. Five Insights on How to Build a Customer-Centric Organization. All attendees will receive a discount code for 50% off the eBook.
Beyond Philosophy
JUNE 29, 2015
These efforts, however, only scratch the surface on what would help Target make large deposits to the severely depleted consumer trust account. They can build a veritable bank account of trust; and high trust, and the positive reputation and image it breeds, is an enduring strategic advantage, a definite competitive differentiator.
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