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5 Basic Journey Mapping Principles

CX Journey

Image courtesy of MatsGoldberg Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on May 29, 2015. There are five basic principles that journey maps must adhere to. Once upon a time (and still today), journey maps were created on butcher paper with post-it notes.

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What’s the CX buzz this week? (26th Jan, 2015)

Customer Interactions

It's 2015 and the stakes are high. Tools like customer journey mapping, VoC programs and personalization through customer data analysis can make all the difference in your customer experience efforts, but you have to do them right.

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You Can't Transform Something You Don't Understand

CX Journey

Image courtesy of Touchpoint Dashboard Why is journey mapping important? I kicked off 2015 in a big way. Every year is a new year to get it right - on a personal or professional level and/or on an organizational improvement level, i.e., employee and customer experience. customer experience journey map'

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How to Create a Customer Insight Strategy

Lumoa

Instead of relying on your sales team or marketing spend to bring in and retain new customers, you can rely on a highly-personalized (and delightful) customer experience to do so. Take, for example, Unilever, which in 2015 generated $60 billion in revenue with a sales growth of 4.1%.

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14 Worthy Customer Experience Reads for 2014

CX Journey

The 14 posts listed here seemed to resonate with readers this year; I''m sharing them again because I think they provide some great refreshers to carry you into 2015 and the next leg in your CX Journey. 18 Reasons to Map Customer Journeys Have you started journey mapping yet? Cheers to you! Yvonne Woon.

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What is the #CX End Game?

CX Journey

Image courtesy of picturetakingone I originally wrote today's post for DuSentio; it appeared on their blog on March 23, 2015. stakeholder interviews, quick wins, business case, journey mapping, customer immersion programs, etc.) Design an experience that's personal, remarkable, memorable, emotional, and consistent.

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Reduce Employee Effort for a Great Customer Experience

CX Journey

It appeared on their blog on April 23, 2015. To do this, create: (1) employee journey maps , a subject about which Intradiem and I did a webinar , or (2) your own undercover executive type program, where executives take on the role of the employee. Image courtesy of Joey Dunne I originally wrote today's post for Intradiem.