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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Keeping Customers results in a high increase in value. Why is this? Returnonbehavior.com.

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Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. VW marketed the CleanDiesel car models for Audi A3, Jetta, Beetle, Golf, and Passat models to be better for the environment.

Banking 406
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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

It’s been proven that it costs 5X to 25X more to acquire customers compared to the cost of retaining customers. And increasing retention rates by 5% can increase profits by 25%-95%.”. Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect?

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How to Improve Customer Experience and Sales With Voice of the Customer Research

Etech GS

Finally, customers are asked to weigh in on the performance of products or services on the market that fulfill the needs discussed or, if no such product or service currently exists, on how they satisfy that need without it. By understanding their customers better, companies can improve customer experience.

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What’s the Job Outlook for Customer Success Professionals?

ChurnZero

Report trends for Customer Success: 34% annual growth for Customer Success Managers (CSMs) in 2018. 72% of Customer Success roles are in the Software & IT industry with other top hiring industries including Internet, Marketing, and Finance. billion dollar market. Results reign supreme.

SaaS 64
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Guest Blog: Five important trends impacting customer service today and into 2019

teleopti

Dick Bucci of Pelorus Associates, a market research, consulting, and marketing communications firm that specializes in the contact center industry, dives into 5 trends impacting customer service and which companies need to stay on top of. Successful customer retention initiatives benefit the firm in two important ways.

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A Guide to Retention Marketing

SmartKarrot

The answer is simple — retention marketing. Retention marketing is so effective that SEMRush states that a loyal customer usually spends 67 percent in their 31st-36th month on a brand rather than in the first six months of use. But, First, What is Retention Marketing? How do you make that happen?