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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

A good customer experience (CX) begins with a 24-hours seamless website user experience, followed by top-notch customer care, and concludes with the receiving of the product/service purchased from you. . Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ).

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Examining the Silent Killer of Customer-Centric Strategies

Tethr

What company today doesn’t profess to be “customer-centric?” When I ask leaders what they mean by being “customer-centric,” they typically tell me that it means putting the customer’s interests first—the belief being that the best way to generate value for the enterprise is to first deliver value to the customer.

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REI and Balancing Sales and Customer Experience Improvement

PeopleMetrics

Sales or Customer Experience? Through the lens of his personal experience, the ex-employee asked : “If REI is focused on customer experience and a co-op style of business, why are employees only being measured by membership sales?”. The Entire Customer Experience. See you soon.

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Surprises Await When You Pretend To Be Your Own Customer

Steve DiGioia

Well, have you ever tried to be your own customer? According to an American Express 2011 Survey, 3 in 5 Americans (59%) would try a new brand or company for a better service experience. In other words: Customer loyalty goes out the window when the service and experience is poor.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Wine stores play music to put their customers in a happy and relaxed mood. Research shows that classical music boosts wine sales the most, but an experiment showed that playing French or German music can have a huge boost on the sales of the wines originating from that country. 29 July 2011. www.winepleasures.com.

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How to Improve Customer Experience and Sales With Voice of the Customer Research

Etech GS

By understanding their customers better, companies can improve customer experience. An improved experience, in turn, improves customer retention and sales. The Relationship Between VoC and the Customer Experience. Companies who take advantage of the information they glean can improve their sales.

Sales 61