Why Brand Intimacy Might Be a Smarter Way to Gauge the Health (And Profitability) Of Your Customer Relationships
Skybridge
MAY 24, 2022
Why brand intimacy might be a smarter way to gauge the health (and profitability) of your customer relationships. Sure, “loyalty” measurements can be useful indicators of a customer’s repeat business and potential long-term profitability. But what leads to loyalty?
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