emotionally-connected-customer-community-leads-to-better-marketing-roi 
CSM Magazine
JULY 14, 2021
A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Customers want to feel aligned to brands. Shoppers want to be able to connect with the brand and other customers.
Beyond Philosophy
MARCH 7, 2024
Listen to the podcast: You have a hidden impact on your return on investment for your customer experience management programs. This hidden impact kicks in between a given moment in your customer process and the customer behavior that results from it. She asked the right blokes about this one. However, the opposite is also true.
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ChurnZero
JULY 9, 2020
Does your marketing often drop the L-bomb? You know the one: leads. Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Upskill to Up Your Retention Game
CX Journey
APRIL 28, 2015
Not all returns from your customer experience investments are financial. One of the most-frequently-asked questions we hear from companies about listening to customers and, hence, improving the customer experience is: “How can I show ROI for my executives?” That's not a purpose; that's an outcome of creating customers.
GetFeedback
JULY 19, 2019
We used to get so excited to talk about the Voice of the Customer (VoC). It sounds so appealing to really hear the customer in their own voice, to understand their intentions and understandings. How to set up your Voice of the Customer (VoC) program for success. Communicate how you will measure success.
Help Scout
JUNE 5, 2019
It’s likely not a surprise to you that putting your customer first is good for business. But building a customer-centric marketing strategy for your business can be difficult. The good news is that putting in the work to deliver customer-centric marketing pays off. What is customer-centric marketing?
ClientSuccess
JULY 9, 2019
Welcome to our blog series CSM from the Trenches, a community for frontline Customer Success Managers (CSMs) that discusses trends, best practices, and advice for the frontline. What is one important lesson you learned in your early customer success days that has had a positive impact on your career? Mentor Questions.
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