Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences
MAY 26, 2023
This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience. In an ever-evolving marketplace, traditional loyalty programs are facing increasing challenges in capturing and retaining customer attention.