ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer centricity 59

Customer centricity Marketing Journey mapping Enterprise 59

Lumoa

JANUARY 19, 2023

Understanding customers is a key step to success, and organizations do it best when they have a customer experience department in place. This department is tasked with analyzing customer feedback and data and disseminating its findings to improve the organization’s processes, products, and services.

Customer Experience 94

Customer Experience Metrics Feedback Analytics 94

PeopleMetrics

JANUARY 23, 2015

The customer experience (CX) space has experienced a similar trend. Temkin Group recently predicted that this will be the year of the employee, and MCorpConsulting states that customer-centric culture is a top priority for companies serious about customer experience improvement.

Customer centricity 97

Customer centricity Journey mapping Feedback Enterprise 97

ClearAction

JANUARY 6, 2021

21 Tips for 2021 Customer Experience Excellence Lynn Hunsaker. Customer experience excellence is certainly defined a bit differently now, compared to years past. Greater inclusion and diversity is a commitment of attitudes and actions across your whole enterprise, and with your alliances, channel partners and suppliers.

Customer Experience 77

Customer Experience Journey mapping Customer centricity Best practices 77

Totango

MARCH 21, 2023

Their discussion covered three key strategies for powering up customer success. Organize your communication channels Nick Chang recognizes that it can be challenging to build a customer-centric framework. Nick jokes, “it is by far one of the most difficult things in the world.”

Journey mapping 80

Journey mapping Benchmark Metrics Surveys 80

Beyond Philosophy

FEBRUARY 28, 2016

In this post, we’ll address what this, prospectively, means to service groups in better understanding how to optimize this component of the customer journey. Not too long ago, a major high-tech company asked Beyond Philosophy to provide insight into our methods for journey-mapping their multi-channel customer service experience.

Journey mapping 150

Journey mapping Customer centricity Consulting Consulting 150

Customer Guru

AUGUST 21, 2018

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. John is an “Ex-Disney Guy” and Customer Experience Coach.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

Quadient

OCTOBER 1, 2021

The State of CX: A series on customer experience trends and beyond - empathy's key role. The evolution from customer communications to the more comprehensive approach of customer experience management represents the sea change in how businesses view their approach to customer growth and retention.

Customer Experience 52

Customer Experience Journey mapping Enterprise Customer centricity 52

Quadient

AUGUST 17, 2021

The State of CX: A customer experience series - differentiating with data. The evolution from customer communications to the more comprehensive approach of customer experience management represents the sea change in how businesses view their approach to customer growth and retention. Andrea Haughton.

Customer Experience 52

Customer Experience Journey mapping Enterprise Analytics 52

Quadient

JULY 25, 2022

It’s critical that the entire organization works together to create the customer experience that your customers want and expect. But how do you shift the focus of the entire company to put the customer front and center? Customer journey mapping software is the one tool you must have in your customer experience toolbox.

Journey mapping 52

Journey mapping Enterprise Multichannel Personalization 52

CX Journey

MAY 29, 2018

It was a lively discussion to kickoff the day, as we talked about customer experience, journey mapping, digital transformation, print, and, of course, fax machines! The concept of the "Enterprise Startup." Back to the basics - being customer-centric with the ability to interact with your customer on their terms.

Customer Experience 50

Customer Experience Journey mapping Government Customer centricity 50

Serenova

JULY 5, 2019

The customer experience movement is rapidly taking hold in many enterprises. Customer experience that truly differentiates is a strong competitive advantage. Good customer experiences start even before customers buy. Eradicate Silos for Optimal Experiences, Competitive Differentiation.

Customer centricity 40

Customer centricity Contact Center Journey mapping Self service 40

Netomi

JANUARY 5, 2022

This is especially true in the customer service industry. Customer Experience (CX) has catapulted into one of the most important aspects of determining business success. At Netomi, we deeply care about improving the customer experience. Can I Work a Customer Service Job from Home? Adrian Swinscoe.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

ClearAction

OCTOBER 25, 2022

You can fast-track your customer experience (CX) maturity with gigantic financial gains, as I learned when we faced a customer crisis early in my career. What’s the point of customer experience management, ultimately? To maximize value to customers, employees, partners, and investors.

Journey mapping 71

Journey mapping Customer centricity Accountability Metrics 71

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

CRM 66

CRM Customer Care Customer Experience Customer advocacy 66

ClientSuccess

NOVEMBER 15, 2017

It can be tempting to write off this extra step if your company is part of a larger, more mature marketplace as the customer experience is likely well documented and established. Global organizations especially must pay attention to the Customer Journey Map and Customer Lifecycle Management.

Enterprise 40

Enterprise Journey mapping Management Benchmark 40

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

CRM 59

CRM Customer Care Customer Experience Customer advocacy 59

ClearAction

AUGUST 6, 2019

Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Thoughtful planning can spell the difference between limited value and transformational value from customer journey mapping.

Marketing 48

Marketing Journey mapping Customer centricity Best practices 48

ClearAction

AUGUST 13, 2019

CEO’s Guide to Growth through Customer Experience Alignment Lynn Hunsaker. Organizational agility — to profitably seize evolving opportunities and allay emerging threats — depends upon managers aligning daily decisions with core customers’ expectations and your corporate strategy. This provides customer experience context.

Customer Experience 48

Customer Experience Enterprise Journey mapping Customer centricity 48

Pointillist

MAY 19, 2020

By Stephanie Ventura Customer experience is more important than ever in 2020. But what makes some organizations more effective than others at managing customer journeys, measuring outcomes and improving experiences? Over 50% of companies also have a role or team dedicated to journey management or journey analytics.

Management 94

Management Analytics Journey mapping Customer centricity 94

ijgolding

SEPTEMBER 21, 2015

I regularly find myself saying that many organisations are still grappling with understanding the fact that their Customers have always had an Experience with them! Some argue that Customer Experience has existed in the world of business for years and years. The first layer is the Customer Journey(s).

Customer Experience 78

Customer Experience Journey mapping Customer centricity Finance 78

Hero Digital

JUNE 19, 2019

We live in the age of the customer, a time when focusing on exceptional customer experience (CX) is vital for business growth. And as CX-oriented technology multiplies, CIOs and tech teams are now responsible for managing tech that powers offer perfectly seamless and emotionally meaningful customer experiences.

Customer Experience 62

Customer Experience Journey mapping Analytics Customer centricity 62

Totango

DECEMBER 16, 2020

Here are four of the latest trends you need to know about: Automating customer success with out-of-the-box templates. Optimizing customer experience with personalization. Reducing customer churn by detecting risk . Read on to learn how these important new trends in customer success can help you retain more customers.

Journey mapping 71

Journey mapping Best practices Accountability Big data 71

RapportBoost

DECEMBER 10, 2018

Did you miss this Customer Experience Update Webinar from the end of November? Read the transcript below: Nicholas Rodriguez: …the highest priorities for Contact Centers that focus on the customer. So, Talkdesk Enterprise Contact Center empowers companies to make their Customer Experience a competitive advantage.

Customer centricity 40

Customer centricity Contact Center Self service Journey mapping 40

CSM Magazine

JULY 7, 2021

we discovered how data is the beating heart of a synchronised agent and user experience, empowering frontline staff to deliver better customer experiences. However, organisations should not forget the role of voice calls to complete CXI data and to truly understand customer touchpoints. Voice is the common denominator.

CRM 52

CRM Enterprise Journey mapping Analytics 52

CustomerSuccessBox

DECEMBER 13, 2021

Here are some of the Customer Success trends in 2022 that will help you make sense of the incoming changes. The world has understood the need for customer-centric systems and customer success at once. Upcoming Customer Success trends in 2022 state that automation will not stay limited to simple tasks.

Journey mapping 52

Journey mapping Customer advocacy Upselling Big data 52

Pointillist

SEPTEMBER 10, 2020

By Steve Offsey The goal of customer journey orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals and their overall experience. What is Customer Journey Orchestration? Unfortunately, many enterprises under deliver.

Personalization 128

Personalization Interactive Voice Response Enterprise Upselling 128

Nicereply

FEBRUARY 2, 2024

Customer success is central to the success of a business. The more customers experience success with your product, the more they’ll use it and recommend it to others. Customer success has become a key priority for businesses lately because of the intense competition in most industries.

Education 59

Education Accountability Customer retention Journey mapping 59

Pointillist

JUNE 7, 2021

In 2020, enterprises and consumers were forced to cope with unpredictable circumstances that altered how customers behave, what they want from brands and most importantly, how organizations can meet their evolving expectations. In this year’s survey, we sought to uncover what separates customer experience leaders from laggards.

Surveys 71

Surveys Management Journey mapping Customer centricity 71

Totango

DECEMBER 6, 2021

Older approaches viewed the customer journey from the perspective of the seller, visualizing the customer experience as a linear progression toward sales conversion using the image of a funnel channeling prospects toward sales.

SaaS 92

SaaS Best practices Journey mapping Customer advocacy 92

ChurnZero

FEBRUARY 28, 2020

A: I’ve certainly seen where onboarding is owned by Customer Success, and areas where it’s owned by Professional Services or Support, where there is a handoff. From a customer experience standpoint, we always recommend making that experience as seamless as you can.

Journey mapping 64

Journey mapping Customer centricity Accountability Metrics 64

Noble Systems

FEBRUARY 20, 2019

We also talked about the various trends and technologies that support more human and personalized customer interactions to build kinship and heighten the experience at every touchpoint. The term “effortless” refers to both the agent and the customer experience. Deliver True Omnichannel Experiences. Effortless.

Contact Center 75

Contact Center Journey mapping Self service Cloud contact 75

ClearAction

MAY 3, 2019

We’ve been trying to do digital, and realized we need to be digital,” said Doug Milliken, VP-Digital Customer Experience & Brand Strategy at Clorox in an interview with Salesforce. What’s needed more than technology or business rules for digital experience success is visionary leadership. Customer Journey.

Journey mapping 48

Journey mapping Customer centricity CRM Marketing 48

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity Today Since the 2009 global economic downturn, companies have invested heavily in enterprise feedback management. As a result, customers’ reluctance to participate in VoC is compounded, as they don’t see a meaningful return on their feedback. This is how customer-centricity is built.

B2B 62

B2B Feedback B2C Enterprise 62

JustCall

MARCH 6, 2023

If you’re looking to align your customer experience initiatives with your business objectives, this guide is for you. We will cover everything you need to know about customer analytics. What is Customer Journey Analytics? It often starts with a customer journey map.

Analytics 52

Analytics Journey mapping Metrics Feedback 52

Totango

OCTOBER 1, 2019

Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to create customer lifetime value by nurturing sustained expansion over time for mutually beneficial growth. Customer Journey Optimization 101 .

Enterprise 81

Enterprise Metrics Benchmark Upselling 81

Pointillist

APRIL 17, 2019

By Steve Offsey Your company is now competing based on customer experience, but you’re only capturing feedback from a quarter of your customers and tracking maybe 1 out of 2500 interactions. Customer Data Platforms (CDPs) The hype around Customer Data Platforms (CDPs) is at an all-time high.

Analytics 51

Analytics Journey mapping Multichannel Government 51