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What Customer Emotions Drive the Most Value

Beyond Philosophy

What Customer Emotions Drive the Most Value. The person asking understood what I was saying about evoking the proper emotions in a Customer Experience. The Advocacy Cluster: These are the emotions that not only create loyalty but also make your customers your active advocates to their friends and family.

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Why The Intensity of Customer Emotions is Crucial to Your Customer Loyalty

Beyond Philosophy

Customer emotions have a strong influence on your Customer Experience outcome. From our research in our global Customer Experience consultancy, we know that over 50 percent of experience is about how a customer feels. . Organizations don’t consider customer emotions enough.

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Customers Emotions are Predictable

Beyond Philosophy

However, science keeps taking steps to gain the ability to predict emotional responses in people. A study published in the journal PLOS Biology out of Dartmouth reveals a way to predict human emotions based on the subject’s brain activity. Follow Colin Shaw on Twitter & Periscope @ColinShaw_CX.

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3 Tools to Measure Authentic Customer Emotions in Real-Time

Beyond Philosophy

I am routinely gobsmacked by the number of organizations that don’t measure customer emotions. To measure something like customer emotions in your Customer Experience, you need the proper tools. We talked about measurement tools in a recent podcast , and how you can employ them in your Customer Experience.

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The Future Today! Personalization 2.0

Beyond Philosophy

Data is collected about our personal behavior everywhere. In a word: Personalization. The Era of Personalized Marketing is Here. I am making jokes, but to be honest, I am a fan of personalization. When you make something personal for a customer, you start to create an emotional relationship with your product or service.

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Case Study: Enhance Your CX With This Technology

Beyond Philosophy

It follows on the heels of Disney’s MagicBand and a similar device on Royal Caribbean cruises, but it goes even farther in predicting and responding to customer needs and desires. Each passenger will receive a personalized token that can be worn around your neck, on your wrist or carried in your pocket.

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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

Back in 2011, Boston College performed an interesting study involving everyone’s favorite energy drink, Red Bull, and the behavior it evoked in study participants. Understanding behavioral economics and their influence on Customer Experience can give you a real edge in business. Follow Colin Shaw on Twitter @ColinShaw_CX.