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6 tips for designing customer journeys that deliver value at scale

Totango

In order to achieve step-change growth, you need to deliver value to your customers at scale—and across their entire journey with your company. That’s the question that Sumo Logic Chief Customer Officer Dione Hedgpeth and Totango President & COO Jamie Bertasi discussed during their session at the TSIA World: ENVISION conference.

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Mapping Customer Journeys Through a Systems Lens

Horizon CX

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey.

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Who owns the customer experience anyway?

Taylor Reach Group

Over the past number of years, the customer experience (otherwise known as “CX”) has become a profession unto itself. Roles like Chief Customer Officer, Customer Experience Director, Manager, Customer Success have been popping up. It seems like customers have a voice louder than ever before.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

Output from Advisor council meeting. Customer service agent notes and messages. Text from sales team interactions. . So, when developing your VoC strategy, think about how to collect survey data at each touchpoint and what other data can be used to build a more complete picture of your customers’ “voice.”. purchasing). .

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Utilities and The State of the Consumer

Maru Group

Customers are ready to engage in saving energy, but it needs to be on their terms. So, how can utility providers succeed at meeting energy consumers’ needs into the next decade? Focus on Customer Centricity and Becoming Agile. Electric vehicle sales increased by 81% in the US from 2017 to 2018.

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7 Reasons Why You're Not Ready For Customer Success…Yet

Amity

Before you begin, you need to have a plan in place to bring customer success to its full potential. This includes your vision, goals, customer data, metrics, timetable, journey map etc. Customer success doesn’t just happen. A number of CEOs have walked in the shoes of their customers.

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CEO’s Guide to Growth through Customer Experience Alignment

Answer Dash

Clarity is created by reframing corporate objectives in this way: To meet our customers’ expectations for X, our financial stretch goal is Y. This provides customer experience context. Meeting or exceeding expectations is the prerequisite for attracting and keeping customers and expanding their lifetime value.