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Four customer engagement strategies for SaaS companies

ChurnZero

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy.

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The Rise of the Chief Customer Officer (CCO) as a Change Agent

SmartKarrot

When it comes to B2B SaaS organizations, there is a growing interdependency on the relationship between the change agent and key decision-makers. The role of CCOs as a change agent in B2B SaaS organization. Establish customer metrics to define the relationship with the existing customers.

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Chief Customer Officer: Roles and Responsibilities of the Modern CCO

SmartKarrot

But this blog is specifically about Chief Customer Officer (CCO). Chief Customer Officer (CCO) is the highest position in the customer success department in any organization. Since customer success is a relatively new business function, the Chief Customer Officer is one of the latest roles.

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5 TOP Resources for Your Customer Success Team

ClientSuccess

As SaaS organizations and their customers slowly but surely get used to the ‘new normal’ that 2020 ushered in, customer success managers and team leaders are more focused than ever before. Luckily for customer success teams, there is no shortage of resources available. The 2020 Customer Success Trends Toolkit.

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

Some customer loyalty metrics worth considering are: Net revenue retention (NRR); Health scores ; Engagement rates; Referrals and or references; and Net Promoter Scores (NPS). Examine the causes of your customer churn Another key step is to answer this question: What is driving customer churn today?

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

Some customer loyalty metrics worth considering are: Net revenue retention (NRR); Health scores ; Engagement rates; Referrals and or references; and Net Promoter Scores (NPS). Examine the causes of your customer churn Another key step is to answer this question: What is driving customer churn today?

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Reasons That Make Customer Success a Must to be Represented at C-Suite Level

SmartKarrot

Customer success careers have become the buzzwords in the business environment. The hot topic that is running around in the SaaS industry is the need for customer success to have a seat and a voice at the leadership table. So, what exactly has resulted in this change in the SaaS industry? Definition of C-Suite.