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Customer Centricity: How to Build a Strategy Around Your Clients?

NobelBiz

The customer-centric strategy is now on everyone’s mind, even among contact center experts and customer relationship specialists. So, how can you put a Customer-Centric approach into action? Are you a customer-centric or customer-oriented contact center?

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Best Practices for Customer-Centric Decision Making

PeopleMetrics

Perhaps you promise “Financial peace of mind,” or “Making banking simple,” or to quote customer experience all-star Umpqua Bank: “Banking like you live.”. Each of these promises should extend to a different customer experience. Customer-Centric Talent Decisions. Learn More.

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How Can Wells Fargo Recover From Massive Stakeholder Insensitivity?

Beyond Philosophy

Pronouncements like that should reflect a customer-centric culture, ambassadorial employee behavior, and positive customer perception. Time will tell how long it takes the remaining employees, and customers, to recover their former levels of trust. They have brand ambassadors. They have servant leaders.

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Yoga Pants Can Realign Customer Experience

Beyond Philosophy

I realize of course that I am not the target of Lululemon, since I would never wear yoga pants (you’re welcome!). Lululemon has a few channels in place to listen to the VOC: There is the Ambassador program , designed to give local athletes and brand ambassadors a way to weigh in on the product lines.

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To Evolve CX, Evolve Your AX

Upstream Works

Contact centers that embrace a strategic focus on the customer experience (CX) will follow a different evolution path than those who stay the course with a conventional approach to customer service. Customers have many touchpoints with an organization. Second would be the use of AI in your CCaaS platform.

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The Five Building Blocks of Successful Customer Strategy

CSM Magazine

The concept of a customer-centric culture is often talked about when discussing the customer experience. But in many cases, the buzzword has overshadowed action, with anyone and everyone who holds a belief that the customer is important, claiming to have a customer-centric culture.

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Raise Your Profile! How to Turn Contact Centre Sceptics Into Fans

CSM Magazine

To get the first part right, aim to create better customer experiences. One great way to do this is by turning the contact centre team into brand ambassadors. For example: Share a brand story – stories enable us to create a sense of purpose that is particularly powerful in motivating people.