Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

B2B 111

B2B Marketing Best practices Feedback 111

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Just look at B2B bemouths like Salesforce, Moz, and HubSpot. Nurture with Networking Events.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Marketing B2C Education 66

aircall

JUNE 30, 2021

Many look to the company for ways to improve customer retention. Email: Ring’s Secret to Improve Customer Retention. For one thing, it sends new customers emails to share tips on properly setting up the product. The Impact of Community. How to Measure Customer Retention Rate. Starbucks has 19.3

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

SmartKarrot

JANUARY 5, 2021

The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today.

Chief Customer Officer 21

Chief Customer Officer SaaS B2B Consulting 21

SmartKarrot

OCTOBER 28, 2022

These managers serve as a link between the business and the many parties involved with the customers. By starting small, as with a free trial or test project, offering value, and fostering trust, the goal is to increase customer lifecycle value. . Imagine that you run a thriving software business with hundreds of customers.

Accountability 10

Accountability Management Upselling B2B 10