How Amp on Amazon used data to increase customer engagement, Part 1: Building a data analytics platform
AWS Machine Learning
SEPTEMBER 9, 2022
Build to learn but design to scale – Amp is a new product that is finding its market fit, and was able to focus their initial energy on building just enough features to get feedback. In this post, we saw how Amp created their data analytics platform using user behavioral data from streaming and batch data sources.
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