article thumbnail

Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing

Influitive

Tweet this quote: “It’s not about B2B or B2C, it’s B2H–Business to Human.”. Download your FREE eBook now. Then, form a team on both the demand gen side and on the sales side that focus on driving lifetime value —through customer engagement that leads to increased upsell and cross-sell opportunities. Download the eBook now.

article thumbnail

6 Top Chatbot Examples: AI Customer Service Bots in Action

Comm100

Chatbots are often associated with B2C verticals, so what is a chatbot’s role in B2B? It can help answer questions to simplify the onboarding process, get acquainted with your platform – and offer upsells and cross-sells when a customer is most likely to convert. . They can reach out and offer an upsell or a cross-sell.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Differences between Key Account Management and Customer Success

Kapta Customer Success

The principles can be applied any company that works with large organizational customers, but cannot be applied in B2C industries. Customer success is limited strictly to subscription-based service companies, but can be applied in B2B or B2C industries. The differences in revenue generation are not as distinct as some other areas.

article thumbnail

Top 5 Growth Marketing Strategies for SaaS Products

SmartKarrot

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. HubSpot offers exclusive content in form of ebooks, webinars, etc, in exchange for contact information.

SaaS 12
article thumbnail

Product-Led, Customer-Led, Sales-Led, Marketing-Led Growth: What’s Right for Your Business?

SmartKarrot

Best for: The PLG approach is best suited for B2B and B2C companies that are product-based. If someone becomes a customer if they read a blog, watch a video, or download an ebook- it is marketing-led growth. In sales-led growth or SLG, the hard sell approach is responsible for sales volumes and upselling. Marketing-led Growth.

Sales 10
article thumbnail

15 Practical Lead Generation Ideas and Strategies to Implement in 2020

REVE Chat Blog

Enhanced ability to upsell with relevant deals and offers – The sales agents can offer information about the current sale going on, or a discount coupon available for the product they are interested to purchase. It will open the door for upselling. And an ebook can be one of the best free giveaways. Are they selling stuff?