Influitive

OCTOBER 30, 2015

Tweet this quote: “It’s not about B2B or B2C, it’s B2H–Business to Human.”. Download your FREE eBook now. Chandar says marketers need to start organizing around metrics that matter. He says the first step is to align with sales on value metrics that both teams commonly measure: revenue, pipeline and opportunities.

Marketing 79

Marketing B2B B2C Upselling 79

Kapta Customer Success

OCTOBER 2, 2017

The principles can be applied any company that works with large organizational customers, but cannot be applied in B2C industries. Customer success is limited strictly to subscription-based service companies, but can be applied in B2B or B2C industries. These three metrics are the most important to showing true progress.

Accountability 40

Accountability Management B2C Upselling 40

SmartKarrot

MARCH 15, 2022

Best for: The PLG approach is best suited for B2B and B2C companies that are product-based. If someone becomes a customer if they read a blog, watch a video, or download an ebook- it is marketing-led growth. In sales-led growth or SLG, the hard sell approach is responsible for sales volumes and upselling. Marketing-led Growth.

Sales 10

Sales Marketing SaaS Customer retention 10